On June 13, 2016, Microsoft announced its plans to acquire LinkedIn, a professional networking platform, and took the internet by storm. Microsoft announced that it would acquire LinkedIn for $26.2 billion-effectively paying $196 per share for a stock quoted at $131.08 per share-by the end of 2016, making it one of the biggest tech M&A deals ever.

Both LinkedIn and Microsoft share complementary strategies which going forward would offer huge potential for growth. LinkedIn’s more than 433 million member represent a user base of global business professionals, who not only value what Microsoft and LinkedIn has to offer but also use their services regularly.

LinkedIn and Microsoft are united in their mission to boost the productivity of their users, in the process making LinkedIn and Microsoft indispensable for the modern day worker. The combination of Office 365, Dynamics ERP/CRM and other social media services with LinkedIn’s network will provide high value to their customers. The potential for improving the productivity and effectiveness of their users is endless.

LinkedIn’s newsfeed could become more engaging by drawing on data from your Calendar, Bing searches etc. this providing a personalized experience. This would also provide a huge opportunity for LinkedIn marketers. Marketers could potentially connect with their potential customers at anyone of Microsoft’s services and be able to deliver more customized service solutions.

LinkedIn could also refer to profiles of experts depending on the project you are currently working on. Cortana and draw information from LinkedIn and other Microsoft services to become a better, more engaging and efficient digital assistant. These are only some examples of how LinkedIn and Microsoft see themselves improving their services in the future.

This raises some concerns about privacy as the integration of Microsoft and LinkedIn’s services require that it draw from personal data. If you use both Microsoft and LinkedIn, much of your information is already stored with these companies and in the case of any cyber-attack about a billion people (users of Microsoft services) will be left vulnerable.

The merger is based on sound logic, however, not everyone sees the benefit in this transaction. Some deem that LinkedIn doesn’t offer Microsoft $26.2 billion worth of value while others think that LinkedIn’s executives sold off LinkedIn prematurely. Skeptics also point towards Microsoft’s previous failed acquisitions like Nokia, Yammer.  The success or failure of the merger will depend entirely on how well this integration takes place and on how successful Microsoft and LinkedIn are in attracting customers.

Tehreem Fatima is Content Writer/Editor at InnoMedia.